The Science Behind Business Decisions
> Master the impact of analytics in the new digital business
> Optimise decision-making based on data business intelligence
> Generate an "algorithmic / data-centric" company culture
> Use data to improve marketing ROI
Embedding algorithms in the culture of the company
A question of technology stack, mindset and/or resources?
Something that will develop naturally?
The final battle at which the transition to the company of the 21st century is fought?
Macarena Estévez, CEO y Fundadora, Conento
Redefining business model vs. designing a data strategy that capitalises on assets and legacy processes
Is there a “one-size fits all” solution?
To what extent does going one way or another affect the value proposition?
Sergio Ortiz, BDM, Prodware
Pablo Martín, Responsable del Departamento de Sistemas de Información, REE
Darío Hernández, Strategy & Transformation, Synergic Partners (LUCA - Telefónica Data Unit)
Fernando López, Global HR Planner & Analytics Manager, Mondeléz International
Alberto González, Director de Transformación de RRHH, Grupo Prisa
Contextual connections, Real Time, Omni-channel or Intelligent Automation
A reality today, a possibility for tomorrow or impossible forever?
Is marketing taking advantage of all the insights that customers leave? Are you transforming them into ROI?
Jaime Muñoz, Senior Data Scientist, Unidad Editorial
Paula De Corral, Omnichannel Business Strategy Director, Caser
Juan Carrillo, Client Relationship Director Iberia, LinkedIn
Oton Gomez, SVP E-commerce & Marketing Services, NH Hoteles
Carlos Vizoso, Director de Tecnología & Innovación, ICEMD
Where are we today?
What type of organisation do we want to be in 3 years regarding data-based decision making?
What metrics can we use to measure our progress?
Focus on identifying results and practical action points
Agustin Pozo, Digital Transformation Global Lead, Nokia