Session Framework And Goals
> Master the impact of analytics in the new digital business
> Optimise decision-making based on data business intelligence
> Generate an "AI / data-centric" company culture
> Use data to improve to ROI and business agility
Featured Game Changers
9:20 - 09:35
Embedding artificial intelligence in your company culture
Is it a question of technology stack, mindset and/or resources? Something that will develop naturally? Or the final battle at which the transition to the company of the 21st century is fought?
Carmen Reina, Head of Data Culture, Orange
09:35 - 10:35
Data Activation, AI and Omnichannel
Is my data activation strategy driving business improvement and efficiency? How far - or how close - am I from hyper-personalisation and AI-Powered omnichannel marketing?
José Antonio Martínez, CEO, Making Science
Ignacio Salas, IT Innovation Leader - Iberia, Endesa
Ana Ortin, CIO, Mahou San Miguel
Paula de Corral, Omnichannel Business Director, Caser Seguros
Rafael Gil Horrillo, Digital Transformation Technical Officer, MOBILITY ADO
Alejandro Exposito, Head of IT, Merck Group
Business Models and Advanced Analytics
Re-designing business models from scratch or designing a data strategy that capitalises on assets and legacy processes? Is there a “one-size fits all” solution? To what extent does going one way or another affect the value proposition?
Agustin Pozo, Digital Transformation Global Lead, Nokia
Unai Obieta Jimenez, CTO / CDO, Ferrovial Servicios
Luis Miguel del Saz, Head of Digital Transformation Ordering & Logistics, Airbus
Oton Gomez, SVP E-commerce & Marketing Services, NH Hotel Group
Wrap Up: What, How and What?
The Roadmap. Where are we today? What type of organisation do we want to be in 3 years regarding data-based decision making? What metrics can we use to measure our progress?
Sergio Ortiz Tamarit, Desarrollo de Negocio, Prodware Spain
Final conclusions and considerations focused on identifying results and action points. Everyone participates!