Session Framework And Goals

 

> Master the impact of analytics in the new digital business
> Optimise decision-making based on data business intelligence
> Generate an "AI / data-centric" company culture
> Use data to improve to ROI and business agility

 
 

Featured Game Changers

 

 
 

Programme

 

 
 
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Kickoff >


9:20 - 09:35

Embedding artificial intelligence into your company culture

Is it a question of technology stack, mindset and/or resources? Something that will develop naturally? Or the final battle at which the transition to the company of the 21st century is fought?

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Challenge I


09:35 - 10:35

Data Activation, AI and Omnichannel

Is my data activation strategy driving business improvement and efficiency? How far - or how close - am I from hyper-personalisation and AI-Powered omnichannel marketing?

 
 
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Challenge II


11:00-12:00

Business Models and Advanced Analytics

Redefining business models vs. designing a data strategy that capitalises on assets and legacy processes. Is there a “one-size fits all” solution? To what extent does going one way or another affect the value proposition?

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> Score


12:00-12:15

Wrap Up: What, How and What?

The Roadmap. Where are we today? What type of organisation do we want to be in 3 years regarding data-based decision making? What metrics can we use to measure our progress?

 
 

The Experience

 

 
 
 
 
 
 
 

Contributers To The Ecosystem Include


Dia Group - Tetra pak - caser seguros - pernod ricard - ibm - merck group - Heineken – Santander – Renfe - Havas Group – Airbus – Carrefour - 3M – GE – ArcelorMittal - Cantabria Labs – CEPSA – CLH – Decathelon – Ferrovial – Gestamp - IE University – ING - Lease Plan - Liberty Seguros - Cinco Días - Red Electrica de España - Grupo Segura - Grupo Eulen - Calidad Pascual – Telepizza – Orange - El Mundo - Universidad Complutense de Madrid – Praxair – Prosegur – Sanitas - Gas Natural Fenosa - Gonvarri Steel Services - Accor Hoteles – Bankia - Grupo Confectionary Holding – Expansión – Ogilvy – UAX – Viesgo – Bankinter - American British Tobacco – Indra - Japan Tobacco International – Liberbank – Mahou – Velilla - Altura Markets - Quirón Prevención - REN Redes Energéticas Nacionais (portugal) - ALD Automotive – BBVA - Sacyr - Unión de Créditos Inmobiliarios – Codere – Generali – AEERC – Naturgy - Hotel Beds Group - Universidad Francisco de Victoria - Portuguese Blockchain Alliance- Alphabet - Mondelēz International - Unidad Editorial - NH Hoteles – Tragsa - Grupo Tolsa - Univerdad Europea de Madrid - Universidad Complutense de Madrid - Neck & Neck - BMI Group - Grupo Prisa - Endesa - Vodafone - Cofares

 

Who Should Attend?

 
 

 
 

 
 

Where?

 

Teatro de la ABADÍA

 
 
 
 
 

Recommended Reading

 

 
 
 
 

Challenge Partners

 

 
 
 
 

Supporting Founding Members