Session Framework And Goals
> Master the impact of analytics in the new digital business
> Optimise decision-making based on data business intelligence
> Generate an "AI / data-centric" company culture
> Use data to improve to ROI and business agility
Featured Game Changers
9:20 - 09:35
Embedding artificial intelligence into your company culture
Is it a question of technology stack, mindset and/or resources? Something that will develop naturally? Or the final battle at which the transition to the company of the 21st century is fought?
09:35 - 10:35
Data Activation, AI and Omnichannel
Is my data activation strategy driving business improvement and efficiency? How far - or how close - am I from hyper-personalisation and AI-Powered omnichannel marketing?
Business Models and Advanced Analytics
Redefining business models vs. designing a data strategy that capitalises on assets and legacy processes. Is there a “one-size fits all” solution? To what extent does going one way or another affect the value proposition?
Wrap Up: What, How and What?
The Roadmap. Where are we today? What type of organisation do we want to be in 3 years regarding data-based decision making? What metrics can we use to measure our progress?