Why Participate?



Participation is by invitation only; audience is capped at 35 key senior executives; only senior decision makers driving digital transformation are invited to participate.

You will engage in high-level, meaningful and productive discussions on innovative “real-world” practical applications and actionable solutions/strategies. Share experiences/"war stories" (successes and failures alike). Come away with new ideas to implement in your own business.

Session Framework and goals

Digital transformation projects impact goes much beyond the IT silo as its shock waves are felt across the entire organisation. They involve layers of change that precede the use of technology where people are core and achieving the right Mindshift, Skillshift and Heartshift is crucial.

Leadership 4.0 bFast Lab is designed to help corporate Portuguese leaders in the process of co-creating and defining the style of leadership that will drive their organisations to the post-digital transformation era.

Are the leadership models of the past/present still profitable? Do they provide the so needed meaning, vision or role model that the new “workforce” expects from leaders? Are we really living through a paradigm shift or will it all remain the same in the end?


featured Game Changers


Kickoff >

9:20 - 09:35

Business Poetry

Redefining leadership for the digital era – from imposing and directing to facilitating and empowering. Poetry or necessity?


  • Pedro Ramos, Group Human Resources Director, TAP Air Portugal


Challenge I

09:35 - 10:35

Who Wins?

Profits’ Engineers Vs. Facilitators of Success. The ultimate challenge or a bit of both?


  • Rui Serapicos, Managing Partner, Acumen Consulting

Game Changers

  • Gonçalo Marques Oliveira, Executive Board Member and COO, Tranquilidade

  • Rui Rodrigues, Global Information Systems Director, Bial

  • Ana Cristina Amoroso das Neves, Director - Department for the Information Society and Knowledge, FCT


Challenge II


Liquid Leadership

Breaking the silos and systemic collaboration. Are we living through a leadership paradigm shift? How leading for maximum collaboration, liquidity or agility and what are the barriers we need to overcome?

Insgith Officer

  • Rui Serapicos, Managing Partner, Acumen Consulting

Game Changers

  • Ricardo Henriques, Head of IT Transformation, Process Intelligence and Automation, EDP Comercial

  • Raquel Braga, Chief Operating Officer, Aon Portugal

  • Adriano Serrano, CIO, The Navigator Company


> Score


A Common Denominator

Digitisation, Leadership and Change Management: Three engines and different velocities? Or one engine for three gearshifts? What is the common denominator?

Final conclusions and considerations focused on identifying results and action points. Everyone participates!


The Experience



Contributers To The Ecosystem Include

Dia Group - Tetra pak - caser seguros - pernod ricard - ibm - merck group - Heineken – Santander – Renfe - Havas Group – Airbus – Carrefour - 3M – GE – ArcelorMittal - Cantabria Labs – CEPSA – CLH – Decathelon – Ferrovial – Gestamp - IE University – ING - Lease Plan - Liberty Seguros - Cinco Días - Red Electrica de España - Grupo Segura - Grupo Eulen - Calidad Pascual – Telepizza – Orange - El Mundo - Universidad Complutense de Madrid – Praxair – Prosegur – Sanitas - Gas Natural Fenosa - Gonvarri Steel Services - Accor Hoteles – Bankia - Grupo Confectionary Holding – Expansión – Ogilvy – UAX – Viesgo – Bankinter - American British Tobacco – Indra - Japan Tobacco International – Liberbank – Mahou – Velilla - Altura Markets - Quirón Prevención - REN Redes Energéticas Nacionais (portugal) - ALD Automotive – BBVA - Sacyr - Unión de Créditos Inmobiliarios – Codere – Generali – AEERC – Naturgy - Hotel Beds Group - Universidad Francisco de Victoria - Portuguese Blockchain Alliance- Alphabet - Mondelēz International - Unidad Editorial - NH Hoteles – Tragsa - Grupo Tolsa - Univerdad Europea de Madrid - Universidad Complutense de Madrid - Neck & Neck - BMI Group - Grupo Prisa - Endesa - Vodafone - Cofares


Who Should Attend?






Teatro do Bairro - Lisbon - Portugal


Founding Members