Why Participate?



Participation is by invitation only; audience is capped at 35 key senior executives; only senior decision makers driving digital transformation are invited to participate.

You will engage in high-level, meaningful and productive discussions on innovative “real-world” practical applications and actionable solutions/strategies. Share experiences/"war stories" (successes and failures alike). Come away with new ideas to implement in your own business.

Session Framework and goals

The Zettabyte Enterprise bFast Lab focuses on understanding the impact of the most disruptive technologies on businesses and organizations. This time around Blockchain is the disruptor under the spotlight.

  • Master the technology from a problem solving / business opportunity perspective

  • Understand how far or how close is your company from benefiting from it

  • Mapping out a roadmap and defining action points to implement Blockchain




Kickoff >

9:20 - 09:35

The Promise

Decentralizing everything, everywhere: welcome to the Blockchain era, where nothing will ever be like it was before.

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Challenge I

09:35 - 10:35

How And When?

Blockchain promises outstanding efficiencies, readiness, agility and velocity for the digital era. How can it help build a scalable & revenue-driving business growth strategy? What are the risks of getting there too soon, or too late?


Challenge II


Challenging The Status Quo

Businesses work, so why change? What are the consequences of challenging the status quo? How can we "sell" this technology to shareholders and board of directors?


> Score


What´s In It For Me?

What´s in Blockchain for my organisation? And what is the case for the Spanish ecosystem? Are we ready to make the move?

Final conclusions and considerations focused on identifying results and action points. Everyone participates!


Featured Game Changers



Contributers To The Ecosystem Include

Dia Group - Tetra pak - caser seguros - pernod ricard - ibm - merck group - Heineken – Santander – Renfe - Havas Group – Airbus – Carrefour - 3M – GE – ArcelorMittal - Cantabria Labs – CEPSA – CLH – Decathelon – Ferrovial – Gestamp - IE University – ING - Lease Plan - Liberty Seguros - Cinco Días - Red Electrica de España - Grupo Segura - Grupo Eulen - Calidad Pascual – Telepizza – Orange - El Mundo - Universidad Complutense de Madrid – Praxair – Prosegur – Sanitas - Gas Natural Fenosa - Gonvarri Steel Services - Accor Hoteles – Bankia - Grupo Confectionary Holding – Expansión – Ogilvy – UAX – Viesgo – Bankinter - American British Tobacco – Indra - Japan Tobacco International – Liberbank – Mahou – Velilla - Altura Markets - Quirón Prevención - REN Redes Energéticas Nacionais (portugal) - ALD Automotive – BBVA - Sacyr - Unión de Créditos Inmobiliarios – Codere – Generali – AEERC – Naturgy - Hotel Beds Group - Universidad Francisco de Victoria - Portuguese Blockchain Alliance- Alphabet - Mondelēz International - Unidad Editorial - NH Hoteles – Mercadona – Tragsa - Grupo Tolsa - Univerdad Europea de Madrid - Universidad Complutense de Madrid - Neck & Neck - BMI Group - Grupo Prisa - Endesa - Vodafone - Cofares


Who Should Attend?






MAdrid, Spain


Education Partner



Founding Members